Xlibris
Publishing Services Provider

.Xlibris enables anyone who wishes to publish a book with the ability to do so. The books are developed with off-the-shelf software and output through full color and single color digital presses. They are hand bound in hardback or softcover — depending on the service level purchased. They are then copyrighted, submitted to the Library of Congress and made available to all book retailers through distribution channels, such as LSI and Ingram.

They were one of the very first and are one of the largest print-on demand, self-publishing companies in the marketplace.

Their competitive space is known as Print-On-Demand (POD) Publishing. This new relatively new and simple idea is revolutionizing the publishing industry.

My Role
Developed new products and services, directed creative development for marketing, created color picture book product and launched internal branding campaign.

Product Development
• Created the systems, standards and processes to develop their print-on-demand color picture books product.

•Created a suite of marketing service products. Developed and defined the marketing strategy and materials to promote the products calling on the company’s position of innovation and leadership within its marketplace. Nine months after the Xlibris Picture Book Service launched, the product sales revenue tripled expectations.

Strategic Branding
• Worked to reposition the company, find significant points of differentiation in its competitive space, develop fresh creative and launch a campaign of direct mail and placement ads - saturating the market with the message of literary success through alternative publishing.