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Also Consulted
With :
Weiler Labeling systems
Gr8 Technologies |
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Creative Director –
Backe Interactive, PA 2000 – 2002
Responsible for interactive creative development
and brand migration strategies for Web site development, interactive
advertising and e-newsletter campaigns. Worked with clients to understand
their business models and develop strategic plans in support of their
business goals. Managed and motivated Art Directors, Producers and Production
staff for all interactive development initiatives while maintaining
communications with in-house applications developers and client IT representatives.
Supported new business initiatives by developing and designing the creative
materials for new business efforts and writing and preparing responses
to RFP's.
• Integrated interactive and traditional
divisions both philosophically and operationally.
• Upgraded the creative product of the interface designers.
Developed team approach for
the development of tactical recommendations in support of clients
marketing objectives and strategic direction.
• Acted as educator and evangelist for agency staff defining
branding, e-commerce and e-business operating models, automation,
and tactical venues for strategic interactive development.
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Major Clients:
Bryn Mawr Trust
Charming Shoppes
David’s Bridal
Exelon
GlaxoSmithKline
Lavipharm
Sungard
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Creative Director - Oki
Business Digital, NJ 1995 – 2000
Develop brand migration strategies for our client’s
Business-to-Business and Business-to-Consumer, cross-media marketing
communications applications. Help clients prepare development strategies
for all Internet related efforts, including Web sites, Intranets and
Extranets for employee, client and distribution channel support. Direct
content development including overall site architecture, user interface,
copy and graphic design. Evaluate and implement emerging technologies
for the web, disk-based multimedia, and pre press production for Oki
and other global super brands and their respective sub brands.
• Lead 4 person team of software engineers
and database developers to establish development protocols and automated
production methods used to produce 20 large, corporate web sites in
several languages and many browser flavors as well as printed materials
using a “develop once, publish many” concept.
• Developed training for employees in PhotoShop, Flash, html,
css and basic xml 1.0}
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Major Clients:
Brother
Oki Electric Japan
Oki Data Americas
Oki Europe Ltd.
Oki Semiconductor
PAR Pharmaceuticals
Roche Pharmaceuticals
Wheaton Science Products
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Senior Art Director &
Computer Design Manager - RT&E, DE 1989 – 1995
Directed a multi-million dollar transition to computer
based graphic design from traditional design and production methods.
Cut concept and production time by 75%. Captured several multi-million
dollar accounts by attracting new high-tech clients from low-tech competition.
Developed and implemented server configurations and production and graphical
asset management protocols.
• Developed and managed technology implementation
plan including hardware and software specifications and training curriculum.
Managed staff that grew from 3 at department start-up to 15. Totally
replaced manual mechanical art with desktop pre-press within two years
–
changing RT&E’s reputation from technology-resistant to
leading-edge users.
• Instituted their New-Media Department – offering disk
based interactive multimedia
presentations and kiosks. Worked with the DuPont Fibers group to produce
the Antron
Web site– the first DuPont business on the web.
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Major Clients:
The Delaware Lottery
DuPont:
Coatings
Fibers
Fluroproducts
Polymers
Printing & Publishing
SmithKline Beecham Clinical Labs
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Senior Art Director - Art 270
inc., PA 1989 – 1989
Directed a staff
of designers and production artists while managing the expanding technology
base of the group. As early adopters of desktop technologies, Art 270
captured clients from much larger studios by offering equal or better
creative with much shorter turn around time and lower costs. |
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Major Clients:
Bristol Meyers Squibb
Johnson & Johnson, McNeil
Merck, Sharp & Dohme
Novacare
Scott Paper
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Art Director - Clement Communications
Inc., PA 1986 – 1989
Responsible for all phases of creative development of printed motivational
products and collateral materials including copy writing, design, photo
direction and production.
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Art Director - Arthur Andersen
& Co., PA 1983 – 1985
Responsible for the administration, design, production
and delivery of a multi-million dollar computer training materials project
for the United States Marine Corps– NALCOMIS project.
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Industry Awards
The Direct Marketing Association -- Award for “Best
Business Application on the Web” www.okisemi.com
The Oki Semiconductor web site
The Communications and Marketing Association -- ASTRA Silver Award –
www.okidata.com
The Oki Data Americas web site
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Software List
Illustration / Image Handling
Expert:
PhotoShop, Illustrator, ImageReady,
Proficient:
Canvas, Freehand
Page Layout
Expert:
Quark, PageMaker,
Proficient:
Adobe InDesign
Interactive Development
Proficient in all:
Macromedia Flash, Premiere5.1, SoundEdit 16, BBEdit 5.1, Dreamweaver
4, Beyond Press, Avenue Quark, Fireworks, javaScript (minimum)
Presentation
Expert:
Powerpoint
General
Expertise varies:
Various Windows and Mac operating systems, AppleScript,
Microsoft Office, Adobe Acrobat, Digimark digital watermark embedding
tools, Extensis Portfolio, Fetch and WS_ftp pro (FTP clients), Netscape,
Internet Explorer and AOL Browsers, Outlook and Outlook Express, Eudora,
Entourage, Norton Utilities and Antivirus, Suitcase, Super ATM (Adobe
Type Manager). I have acted as a beta tester for many software packages
and have helped to build many user interfaces for back-end information
access through the Web.
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Education
The Pennsylvania State University – Bachelor of Fine Arts
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